Wendys hamburgers directly take on McDonalds

Wendys hamburgers directly take on McDonalds

Wendys hamburgers Tom Dougherty, CEO – Stealing Share 1 February 2018 Wendys hamburgers directly take on McDonalds Normally, I praise brands directly taking on other brands. The only way to steal market share is to position yourself directly against the...
Burger King flame broiled spot fails on many levels

Burger King flame broiled spot fails on many levels

Burger King flame broiled spot Tom Dougherty, CEO – Stealing Share 11 December 2017 Burger King flame broiled spot fails on many levels Burger King flame broiled hamburgers serve as the fast food chain’s differentiator, although it’s mostly just one versus...
Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
How the Burger King Google ad went all to hell

How the Burger King Google ad went all to hell

How the Burger King Google ad went all to hell Tom Dougherty, CEO – Stealing Share 17 April 2017 The Burger King Google was a good idea. But it went all kablooey. Sometimes bad execution thwarts a great idea. The idea behind Burger King Google ad was fabulous....
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t. Tom Dougherty, CEO – Stealing Share 4 April 2016 Hardees knows its customers You see, Burger King. Hardees gets its. When it introduces a new menu item, such as the Midnight Moonshine Thickburger, it is at one with its...
Burger King and industry-wide brand problems

Burger King and industry-wide brand problems

Burger King Tom Dougherty, CEO – Stealing Share 30 March 2016 Burger King and industry-wide brand problems The fast food industry is currently undergoing an identity crisis as industry sales are down, mostly attributed to more competition with healthier options....
The big fast food restaurants are in for a rocky future

The big fast food restaurants are in for a rocky future

Fast Food Restaurants Tom Dougherty, CEO – Stealing Share 5 August 2014 The big fast food restaurants are in for a rocky future Fast food restaurants I can’t remember the last time I had a burger from fast food restaurants. It’s not that I...
Fast Food Rebranding: How to Beat McDonalds

Fast Food Rebranding: How to Beat McDonalds

FAST FOOD REBRANDING: A MARKET STUDY Rebranding in fast food. Catching up to McDonalds. “Ask yourself: Is your brand different and better? Is it emotional? Does it capture the self-reflection of the customer we want to take from your competitors? Do you fulfill...
Quality is the worst brand message because it’s meaningless

Quality is the worst brand message because it’s meaningless

Quality is the worst brand message because it’s meaningless Tom Dougherty, CEO – Stealing Share 6 November 2013 Quality is not job one Quality. I’ve decided that I hate the word and it’s a terrible brand message. I know. Hate is a strong feeling to...
From the new Burger King menu: The Satisfries!

From the new Burger King menu: The Satisfries!

From the new Burger King menu: The Satisfries! Tom Dougherty, CEO – Stealing Share 15 September 2013 Will anyone notice? Burger King, which recently dropped to third behind McDonalds and Wendy’s in market share, unveiled french fries that have 30% less calories...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...