A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s Tom Dougherty, CEO – Stealing Share 4 April 2012 Burger King needs our help. Desperately. Well, it looks like someone else gets it. And I don’t mean an advertiser who thinks it has found the Holy Grail to...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...