KFC Colonel Sanders is creepy and odd

KFC Colonel Sanders is creepy and odd

Creepy KFC Colonel Sanders Tom Dougherty, CEO – Stealing Share 1 June 2015 KFC Colonel Sanders is creepy and odd Brand equity is often a misunderstood marketing term. For many, it means whatever the brand has in its history, and you leverage it. How the...
The lesson for Wendys: Don’t spend your money foolishly

The lesson for Wendys: Don’t spend your money foolishly

The lesson for Wendys: Don’t spend your money foolishly Tom Dougherty, CEO – Stealing Share 18 June 2013 An increased media spend is not the answer The earnings results for Wendys had a big dark spot on its announcement recently, saying its Right Price...
A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s Tom Dougherty, CEO – Stealing Share 4 April 2012 Burger King needs our help. Desperately. Well, it looks like someone else gets it. And I don’t mean an advertiser who thinks it has found the Holy Grail to...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...