Brand consistency. Supermarkets brand communication.

Brand consistency. Supermarkets brand communication.

Brand Consistency at Grocery Tom Dougherty, CEO – Stealing Share 19 March 2015 Brand consistency. Supermarkets brand communication. Brand consistency. Pay attention Brand consistency? If you have a brand of any value at all, you need to care for it and that...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets Branding Supermarkets Why don’t they try branding supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The...