Walmart mask mandate sends a powerful statement

Walmart mask mandate sends a powerful statement

Walmart mask mandate Tom Dougherty, CEO – Stealing Share 20 July 2020 Walmart mask mandate sends a powerful statement Today is an important day. Yep, because July 20, 2020 becomes the day the nation’s largest retailer requires its customers to wear masks. The...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
How grocery chains can beat Walmart

How grocery chains can beat Walmart

How grocery chains can beat Walmart The key? Don’t copy Walmart The bad news for grocery chains is that they have become a cauldron of consolidation. The past few years have seen major grocery chains buying smaller competitors to forestall the Walmart takeover...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
The Best Retail Brand Of All

The Best Retail Brand Of All

The Best Retail Brand The Best Retail Brand Of All  Who has the best retail brand? Of all the retail stores and superstores in the US, who has the best brand of all? Which brand commands dominance over the competition and strikes fear into the heart of the market...
Consumer packaged goods. A detailed market study.

Consumer packaged goods. A detailed market study.

CONSUMER PACKAGED GOODS MARKET STUDY Consumer packaged goods – a market study. “Unless traditionally strong brand names address their weakening brand positions now, they will relevancy and wonder how come Walmart, Amazon and other owns the CPG...