Target CVS deal lessens Target

Target CVS deal lessens Target

Target CVS deal lessens Target Tom Dougherty, CEO – Stealing Share 29 November 2016 Target CVS deal lessens Target In news that was labeled as a shock to the retailing industry, Target is selling its pharmacy business to CVS Health in what I find as no surprise...
Wellness and health are not effective brand positions

Wellness and health are not effective brand positions

Wellness and health are not effective brand positions Tom Dougherty, CEO – Stealing Share 11 April 2011 They are just not emotional or different One of the most overrated brand positions is the one along the lines of “Be healthy.” This is a position that many...
What do Ford Motor Company and CVS Pharmacies have in common?

What do Ford Motor Company and CVS Pharmacies have in common?

Ford Tom Dougherty, CEO – Stealing Share 2 February 2010 Ford knows so little about its target audience According to The Associated Press — Ford Jan. sales climb 25 pct; Subaru also rises DETROIT – Ford Motor Co.’s sales rose 25 percent in January, buoyed...