Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Cloud computing: Brands better be armed

Cloud computing: Brands better be armed

Cloud computing: Brands better be armed Tom Dougherty, CEO – Stealing Share 30 March 2011 Who has permission to offer cloud computing? A lot of news has been made in recent months about moving to “the cloud.” Cloud computing is in no way new. People...
Wal-Mart and Vudu Fails From A Branding Perspective

Wal-Mart and Vudu Fails From A Branding Perspective

Without some means to make sense of this acquisition, Wal-Mart may struggle with it. Tom Dougherty, CEO – Stealing Share 24 February 2010 Wal-Mart and Vudu Fails From A Branding Perspective Yesterday, Wal-Mart announced they were buying Vudu, an online service...
Copy the market leader: Good job, retail store industry

Copy the market leader: Good job, retail store industry

Coying Walmart only helps Walmart Tom Dougherty, CEO – Stealing Share 10 February 2010 Copy the market leader: Good job, retail store industry In discussing the retail store industry recently, we pointed out that Wal-Mart is doing a better job than ever with its...
Target cheap chic confuses brand promise with marketing tactic

Target cheap chic confuses brand promise with marketing tactic

Is Target cheap chic? Tom Dougherty, CEO – Stealing Share 5 June 2009 Target cheap chic confuses brand promise with marketing tactic This story is about the continued downward spiral of US retailers. This is hardly breaking news, of course, and I think we all...
The upside to the current economy

The upside to the current economy

The economy is bad, but… Tom Dougherty, CEO – Stealing Share 07 April 2009 The upside to the current economy Check out this quote on the economy from today’s report that retailers are struggling: “We don’t see any signs of significant...