The future of Netflix doesn’t rest on two brands

The future of Netflix doesn’t rest on two brands

The future of Netflix doesn’t rest on two brands Tom Dougherty, CEO – Stealing Share 20 September 2011 Netflix doesn’t need a Qwikster brand A letter sent Sunday evening by Netflix’s CEO Reed Hastings begins with an apology, followed by an...
Movies, movies everywhere, but not a drop of brand

Movies, movies everywhere, but not a drop of brand

Movies, movies everywhere, but not a drop of brand Tom Dougherty, CEO – Stealing Share 1 April 2011 There’s little preference between downloading movie services I recently purchased a smart TV to watch movies that incorporates the new feature of built-in...
Wal-Mart and Vudu Fails From A Branding Perspective

Wal-Mart and Vudu Fails From A Branding Perspective

Without some means to make sense of this acquisition, Wal-Mart may struggle with it. Tom Dougherty, CEO – Stealing Share 24 February 2010 Wal-Mart and Vudu Fails From A Branding Perspective Yesterday, Wal-Mart announced they were buying Vudu, an online service...