Where does Volkswagen stand now?

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO – Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture relies on fashion sensabilitites Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused on the effects of the VW settlement on the automaker’s product development pipeline....
Why is the VW recall a staggering crime?

Why is the VW recall a staggering crime?

When you buy a new car, logic and rational decision making are suspended.  Automobile manufacturers have understood for years that car buying is an emotional decision. Oh, I know we would all like to think that we use our noggins when we purchase a car but let’s...