Where does Volkswagen stand now?

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO – Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture Tom Dougherty, CEO РStealing Share 7 July 2016 The Pop Culture Fixation Pop Culture relies on fashion sensibilities Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused...
Why is the VW recall a staggering crime?

Why is the VW recall a staggering crime?

When you buy a new car, logic and rational decision making are suspended.¬† Automobile manufacturers have understood for years that car buying is an emotional decision. Oh, I know we would all like to think that we use our noggins when we purchase a car but let’s...