Vitaminwater brand inches further way from its power

Vitaminwater brand inches further way from its power

Vitaminwater brand Tom Dougherty, CEO – Stealing Share 26 April 2018 Vitaminwater brand inches further way from its power The Stealing Share process builds preference through precepts, the belief systems that drive behavior. Ever since Coca-Cola bought it 10...
The latest Coca-Cola Diet Coke makeover

The latest Coca-Cola Diet Coke makeover

Diet Coke Makeover Tom Dougherty, CEO – Stealing Share 11 January 2018 Coca-Cola’s Diet Coke makeover “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” said Coca-Cola North American...
The changes with Vitaminwater don’t make sense

The changes with Vitaminwater don’t make sense

The changes with Vitaminwater don’t make sense Tom Dougherty, CEO – Stealing Share 12 June 2014 Does Vitaminwater really want to do this? There’s an old adage, “If it ain’t broke, don’t fix it.” Here’s a suggestion for the folks at Vitaminwater — mediate...