Time to ax Verizon guy Paul for Sprint?

Time to ax Verizon guy Paul for Sprint?

Time to ax Verizon guy Paul for Sprint? Tom Dougherty, CEO – Stealing Share 20 March 2017 I’d keep him if he meant anything for the Sprint brand. But he doesn’t. What you saw over the weekend in the NCAA Tournament. The ACC taking a big dump. Verizon...
Losing strategies from AT&T, Target locations

Losing strategies from AT&T, Target locations

Losing strategies from AT&T, and Target locations Tom Dougherty, CEO – Stealing Share 18 August 2016 Losing strategies from AT&T, Target locations Is AT&T any better than Target stores’ locations? You know a brand is failing when it gets...
Verizon’s purchase of Yahoo makes little sense

Verizon’s purchase of Yahoo makes little sense

Verizon’s purchase of Yahoo makes little sense   Tom Dougherty, CEO – Stealing Share 25 July 2016  The meeting of mismatched brands   My first question upon hearing that Verizon is paying $4.8 billion to buy Yahoo was: Why would Verizon do that? Yahoo has...
Verizon guy is now with Sprint of all places

Verizon guy is now with Sprint of all places

The Verizon guy is now with Sprint Tom Dougherty, CEO – Stealing Share 7 June 2016 Verizon guy is now with Sprint The verizon guy? I’m surprised no one has done this before. The Verizon guy (“Can you hear me now” guy) has switched to Sprint in a new series of...
Sprint (and other cell phone carriers) are like pizza

Sprint (and other cell phone carriers) are like pizza

Sprint (and other cell phone carriers) are like pizza Tom Dougherty, CEO – Stealing Share 4 December 2014 Cell phone carriers are now fighting on price. That’s not a winning strategy. Cell phone carriers are going the way of the pizza. OK, just follow me...
Sprint T-Mobile merger won’t matter a hoot

Sprint T-Mobile merger won’t matter a hoot

Sprint and T-Mobile? Who cares? Tom Dougherty, CEO – Stealing Share 5 June 2015 Sprint T-Mobile merger won’t matter a hoot The news of the day is the proposed Sprint T-Mobile merger. The last time I remember T-Mobile in play was back when regulators nixed...
The uphill battle for Sprint phones

The uphill battle for Sprint phones

The uphill battle for Sprint phones Tom Dougherty, CEO – Stealing Share 17 October 2011 Now that Sprint has the iPhone, what’s next? The crux of positioning a messaging towards something like “unlimited data” is that the messaging must always maintain...
The winner for the most expensive table stake goes to…Sprint

The winner for the most expensive table stake goes to…Sprint

The winner for the most expensive table stake goes to…Sprint Tom Dougherty, CEO – Stealing Share 5 October 2011 But it was a must-have: The iPhone Looking at different markets, the bare minimum needed to compete varies. Sometimes, the minimum can be efficacy or...
Airline Brands. Advertising is the nail in the coffin

Airline Brands. Advertising is the nail in the coffin

Advertising on airplanes hurts airline brands Tom Dougherty, CEO – Stealing Share 19 May 2011 Airline brands are already seen as untrustworthy Advertising on airplanes. I talked about it a few weeks back when I first heard it was in the works, but I just saw it...
The negotiating power of a great brand: Apple

The negotiating power of a great brand: Apple

The negotiating power of a great brand: Apple Tom Dougherty, CEO – Stealing Share 22 February 2011 A great brand can call its own shots in negotiation Behind any great product there needs to be a meaningful brand and that brand provides negotiating power. The...
iPhone making cell phone networks irrelevant

iPhone making cell phone networks irrelevant

iPhone making cell phone networks irrelevant Tom Dougherty, CEO – Stealing Share 12 January 2011 People only care about the phone, especially if it’s an iPhone I am in awe of the brand power of Apple. If you have read this blog for any length of time, you...
Thoughts on the GEICO Gecko, the Hyundai singer and Verizon

Thoughts on the GEICO Gecko, the Hyundai singer and Verizon

Thoughts on the GEICO Gecko, the Hyundai singer and Verizon Tom Dougherty, CEO – Stealing Share 10 January 2011 The GEICO Gecko has played itself out The holiday season is over, we’re all back to our regular routines so let me reflect on a few thoughts on brand...