Branding utilities, energy companies

Branding utilities, energy companies

Branding utilities and energy companies Branding utilities that go beyond product benefits   When branding utilities, ask yourself this. Does the marketing strategy reflect the customers precepts? It had better. If your utility’s brand does not command greater...
Ferrellgas Marketing and Branding Case Study

Ferrellgas Marketing and Branding Case Study

Ferrellgas Marketing and Branding Case Study Ferrellgas Owns Blue Rhino Ferrellgas is a Fortune 1,000 company that provides propane to more than 1,000,000 customers nationwide. To many rural customers, Ferrellgas is a public utility. Its business is indicative of...