Airline Rebranding. Pitfalls and Opportunities.

Airline Rebranding. Pitfalls and Opportunities.

AIRLINE REBRANDING MARKET STUDY Airline Rebranding “Flying the friendly skies is over. Time for some serious airline rebranding” Airline Rebranding: An Analysis of the Airline Industry Several years ago, Stealing Share wrote about airline rebranding...
The truth about the American/US Air merger

The truth about the American/US Air merger

The American Airline Merger Tom Dougherty, CEO – Stealing Share 13 November 2013   The truth about the American/US Air merger   “This is an important day for our customers, our people and our financial stakeholders. This agreement allows us to take the...
Yep, US Airways sucks. Still.

Yep, US Airways sucks. Still.

Yep, US Airways sucks. Still. Tom Dougherty, CEO – Stealing Share 10 October 2012 Here’s a little, cute story It has been a while since I had anything scathing to say about US Airways. Of course, I have not flown that airline for a while. But now that I...
The New US Air brand – Same old crap.

The New US Air brand – Same old crap.

The New US Air brand – Same old crap Tom Dougherty, CEO – Stealing Share 18 August 2011 Even its employees have become terrible brand stewards On a US Airways flight yesterday from Philly to Greensboro, I experienced a situation which both epitomizes my...
Airline Brands. Advertising is the nail in the coffin

Airline Brands. Advertising is the nail in the coffin

Advertising on airplanes hurts airline brands Tom Dougherty, CEO – Stealing Share 19 May 2011 Airline brands are already seen as untrustworthy Advertising on airplanes. I talked about it a few weeks back when I first heard it was in the works, but I just saw it...
Great airplanes do not make a great airline brand

Great airplanes do not make a great airline brand

Great airplanes do not make a great airline brand Tom Dougherty, CEO – Stealing Share 22 March 2011 Why can’t airlines make improvement like Boeing does? This past weekend, Boeing successfully performed a test flight of its 747-8 Intercontinental. Being...
As if flying was not already horrible: The United Airlines brand

As if flying was not already horrible: The United Airlines brand

As if flying was not already horrible: The United Airlines brand Tom Dougherty, CEO – Stealing Share 17 February 2011 Now, it’s gonna be like riding the subway In the never ending saga of brand blunders by the airlines over the years, the United Airlines...
United and US Airways are Proposing a Merger

United and US Airways are Proposing a Merger

United US Air merger? Tom Dougherty, CEO – Stealing Share 8 April 2010 United and US Airways are Proposing a Merger If United Airlines and US Airways negotiate a merger, as reported by the AP today, I hope they have the courage to engage us during the...
I hate all the airlines equally. But US Airways especially.

I hate all the airlines equally. But US Airways especially.

US Air burns me up Tom Dougherty, CEO – Stealing Share 23 March 2010 I hate all the airlines equally. But US Airways especially. Just in case loyal blog readers think that all I ever rag on are the US domestic airlines, this seems to be a great time to drag the...