Marketing Colleges like they were packaged goods

Marketing Colleges like they were packaged goods

Just like packaged goods Marketing Colleges like they were packaged goods   Marketing Colleges. Are Product Margins Merely Margins of Error?  Marketing colleges. Packaged goods companies continue to fight for every drop of margin they can squeeze out of a crowded...
Rebranding Universities and their marketing messages

Rebranding Universities and their marketing messages

MARKET STUDY Rebranding universities and changing the way they market. “Few, if any, have answer the question why those benefits are important to the prospective student. The ones who uncover that and aggressively market it will see their enrollment...
Rebranding Colleges. How Univerities Failed

Rebranding Colleges. How Univerities Failed

Rebranding Colleges and Universities Rebranding Colleges. How Univerities Failed Rebranding colleges. Rebranding colleges and how college marketing and the marketing of colleges and Universities has failed Consider Rebranding colleges. Introduction Today, the consumer...
Higher education needs to think of university branding

Higher education needs to think of university branding

Higher education institutions need to think of university branding Tom Dougherty, CEO – Stealing Share 15 May 2012 University branding is more important than ever What’s going on in universities and colleges? As the commencement speeches wrap up and the...