The real reason the United dog died

The real reason the United dog died

The United dog Tom Dougherty, CEO – Stealing Share 14 March 2018 The real reason the United dog died By now, most of you have heard of the United dog death in which a passenger was forced to put her dog in the overhead compartment. And the little Boston Terrier...
Frequent Flyer Programs. Backwards.

Frequent Flyer Programs. Backwards.

Frequent Flyer Failures Tom Dougherty, CEO – Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens...
Brand Naming. What are the rules? Is it important?

Brand Naming. What are the rules? Is it important?

Brand Naming Brand Naming. What are the rules?  NAMING DOESN’T JUST NEED “MORE” We spend a lot of time dispelling the myths of branding. We tell companies to define their brands by the customers they wish to influence. More than by the attributes of...
Another day in Paradise – The airline carriers

Another day in Paradise – The airline carriers

Regional carriers should reflect their parent Tom Dougherty, CEO – Stealing Share 6 April 2010 Another day in Paradise – The airline carriers These days, the main airline carriers have no problem disappointing their customers. I recently booked my airline...