New Delta uniforms? How about updated planes?

New Delta uniforms? How about updated planes?

New Delta uniforms? How about updated planes?     Tom Dougherty, CEO – Stealing Share 19 October 2016      Delta is spending its money unwisely   I travel a lot for business and one thing never seems to change. I continue to hate the...
JetBlue paying for TSA PreCheck is not enough

JetBlue paying for TSA PreCheck is not enough

JetBlue paying for TSA PreCheck is not enough Tom Dougherty, CEO – Stealing Share 5 July 2016 Why? It doesn’t address the main airline problems. For any of you who traveled through the air over the July 4th weekend, you know how cumbersome going through...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail. Brand Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
Charge! The new airline slogan for JetBlue

Charge! The new airline slogan for JetBlue

Charge! The new airline slogan for JetBlue Tom Dougherty, CEO – Stealing Share 20 November 2014 Will Southwest go the way of JetBlue? Here is more great news for airline passengers. JetBlue has announced that it will end its practice of not charging for checked...
Airlines: Hard to buy into a brand that abandons you

Airlines: Hard to buy into a brand that abandons you

Oh United, why have your forsaken me? Tom Dougherty, CEO – Stealing Share 16 October 2014 Airlines: Hard to buy into a brand that abandons you This is by no means the first or the last time I have written about airlines. It’s just that they seem to be so bad at...
Airline Problems Continue. Don’t Recline your Airline Seats.

Airline Problems Continue. Don’t Recline your Airline Seats.

More Airline Problems Tom Dougherty, CEO – Stealing Share 4 September 2014 Airline Problems Continue. Don’t Recline your Airline Seats. Too many airline problems to count OK, I think I have had enough. I just read an article in the Wall Street Journal with...
Delta Airlines lives up to its brand promise

Delta Airlines lives up to its brand promise

Delta Airlines Tom Dougherty, CEO – Stealing Share 26 June 2014 Delta Airlines lives up to its brand promise  Apparently, Delta Airlines is taking market share form its competitors. It seems that Delta is growing in almost every market, and American/US Airways...
Is United really friendly? Rhapsody in Blue reminds us again.

Is United really friendly? Rhapsody in Blue reminds us again.

Is United really friendly? Rhapsody in Blue reminds us again. Tom Dougherty, CEO – Stealing Share 24 September 2013 United can’t live up to its Friendly Skies theme United launched a new series of terrific ads this weekend, bringing back the old theme of...
The New US Air brand – Same old crap.

The New US Air brand – Same old crap.

The New US Air brand – Same old crap Tom Dougherty, CEO – Stealing Share 18 August 2011 Even its employees have become terrible brand stewards On a US Airways flight yesterday from Philly to Greensboro, I experienced a situation which both epitomizes my...
Great airplanes do not make a great airline brand

Great airplanes do not make a great airline brand

Great airplanes do not make a great airline brand Tom Dougherty, CEO – Stealing Share 22 March 2011 Why can’t airlines make improvement like Boeing does? This past weekend, Boeing successfully performed a test flight of its 747-8 Intercontinental. Being...
As if flying was not already horrible: The United Airlines brand

As if flying was not already horrible: The United Airlines brand

As if flying was not already horrible: The United Airlines brand Tom Dougherty, CEO – Stealing Share 17 February 2011 Now, it’s gonna be like riding the subway In the never ending saga of brand blunders by the airlines over the years, the United Airlines...

United and Continental are wasting opportunity

If you have ever read this blog, you know I hate to fly and, more to the point, I really hate the airlines. This is a real problem for me because, as a course of business, I have to do it pretty frequently. I constantly hold onto the small glimmer of hope that one day...