YouTube advertising becoming dangerous

YouTube advertising becoming dangerous

YouTube advertising becoming dangerous Tom Dougherty, CEO – Stealing Share 3 April 2017 Brands risk being associated with questionable content Advertisers caught in the web of offensive online content are hoping Google fixes the problem. Pronto. Otherwise, those...
Consumer packaged goods. A detailed market study.

Consumer packaged goods. A detailed market study.

CONSUMER PACKAGED GOODS MARKET STUDY Consumer packaged goods – a market study. “Unless traditionally strong brand names address their weakening brand positions now, they will relevancy and wonder how come Walmart, Amazon and other owns the CPG...
Ben & Jerry’s won’t claim “natural” anymore.

Ben & Jerry’s won’t claim “natural” anymore.

Ben & Jerry’s won’t claim “natural” anymore. Tom Dougherty, CEO – Stealing Share 28 September 2010 Ben & Jerry’s won’t claim “natural” anymore. Does it matter that Ben & Jerry’s, out of pressure from consumer groups, has dropped the “All Natural” ...