Get rid of the WHCD. It accomplishes nothing.

Get rid of the WHCD. It accomplishes nothing.

The WHCD Tom Dougherty, CEO – Stealing Share 30 April 2018 Get rid of the WHCD. It accomplishes nothing. As much as I hate agreeing with Donald Trump, it’s time to end the White House Correspondents Dinner (WHCD). I’m not all that offended by what Michelle Wolf...
Time rebranding is fools gold with name change

Time rebranding is fools gold with name change

Time rebranding Tom Dougherty, CEO – Stealing Share 17 July 2017 Time rebranding is fools gold with name change News reports say there’s a Time rebranding effort afoot. And I think it’s fool’s gold to think that will make the company (and its magazines) more...
Put the CNN retraction in context, please

Put the CNN retraction in context, please

CNN retraction Tom Dougherty, CEO – Stealing Share 27 June 2017 Put the CNN retraction in context, please Dammit. I can see where this CNN retraction of a story concerning a Donald Trump confidant leads. Now, all those who believe mainstream news sources are...
Jose Cuervo’s liquor branding staves off disaster

Jose Cuervo’s liquor branding staves off disaster

Jose Cuervo’s liquor branding staves off disaster Tom Dougherty, CEO – Stealing Share 8 March 2017 Jose Cuervo’s own brand equity saves it Liquor branding and advertising is one of the most difficult chores a marketer faces. We at Stealing Share...
The New York Times runs ad, takes on lies

The New York Times runs ad, takes on lies

The New York Times runs ad, takes on lies Tom Dougherty, CEO – Stealing Share 27 February 2017 The New York Times effort is a direct reaction to Trump Other than Envelope-gate, the Oscars unveiled something truly extraordinary last night. The New York Times ran...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective? Tom Dougherty, CEO – Stealing Share 1 February 2017 Will the Budweiser Super Bowl spot sell any beer? Many marketers – hell, creators of all kinds – wonder what the artistic landscape will look like in today’s...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Vice Presidential Candidates Debate

Vice Presidential Candidates Debate

Vice Presidential Candidates Debate Tom Dougherty, CEO – Stealing Share 4 October 2016 Does it really matter? I thought about writing something after tonight’s Vice Presidential Candidates Debate, but any reaction would essentially be the same. The debate...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Tom Dougherty, CEO – Stealing Share 26 May 2016 Facebook Politics. Keep it private. Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have...
What’s Trump to do now?

What’s Trump to do now?

Well, at least that part’s over. Last night, Ted Cruz announced that he was suspending his campaign in the wake of losing Indiana to Donald Trump. So it looks like Trump can now glide into the Republican convention as the de facto nominee. It remains to be seen...
Trump. Democrats WANT Trump to win.

Trump. Democrats WANT Trump to win.

Trump. Democrats WANT Trump to win. Tom Dougherty, CEO – Stealing Share 10 December 2015 Trump is difficult to support Okay, so the title of my blog is a bit misleading. But the spirit of it, from a brand perspective, is on point. Donald Trump is the best thing...