Where does Volkswagen stand now?

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO – Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
A Super Bowl of missed connections

A Super Bowl of missed connections

Jumping the route – the ads of the Super Bowl Tom Dougherty, CEO – Stealing Share 2 February 2015 A Super Bowl of missed connections The Super Bowl was filled with brands just missing the opportunity to connect their stories to their brands. Whether you’re...
Auto brands similarity. No Real Brand.

Auto brands similarity. No Real Brand.

Auto brand similarity. No real brands. Auto Brands share the same non-brand Auto brands like Ford, Pontiac, Chevy, Chrysler, Dodge, and Mercury all share the same bland brand. Sad isn’t it. That the U.S. automotive industry, once the envy of the world, has begun to...
The Ford brand ignores its equities

The Ford brand ignores its equities

The Ford brand ignores its equities Tom Dougherty, CEO – Stealing Share 29 June 2011 Promoting product benefits just won’t cut it This year, Ford, which rose to it highest ever ranking of 5th in last year’s J.D Power and Associates U.S. consumer...
Toyota: A powerful brand may be your undoing

Toyota: A powerful brand may be your undoing

Parent or model in automobile branding Tom Dougherty, CEO – Stealing Share 17 February 2010 Toyota: A powerful brand may be your undoing This may seem strange coming from a brand guy, but investing in a powerfully recognized brand has its pitfalls. Consider...
What do Ford Motor Company and CVS Pharmacies have in common?

What do Ford Motor Company and CVS Pharmacies have in common?

What do Ford Motor Company and CVS Pharmacies have in common? Tom Dougherty, CEO – Stealing Share 2 February 2010 Ford knows so little about its target audience According to The associated press — Ford Jan. sales climb 25 pct; Subaru also rises DETROIT – Ford...
Would you buy a Toyota?  Not a chance.

Would you buy a Toyota? Not a chance.

Toyota’s not alone in its brand problems, but the recall doesn’t help Tom Dougherty, CEO – Stealing Share 2 February 2010 Would you buy a Toyota?  Not a chance. If I were Toyota, I would brace myself for a serious erosion of its sales. Why? Well not...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...
Innovation in the auto industry: Why it’s not happening

Innovation in the auto industry: Why it’s not happening

Where innovation is not happening Tom Dougherty, CEO – Stealing Share 20 April 2009 Innovation in the auto industry: Why it’s not happening Automakers like GM are announcing a “reinvention” of all aspects of its business as the model of the...