Colorado Governor’s Tourism Conference

Colorado Governor’s Tourism Conference

Speaker at tourism conference Colorado Governor’s Tourism Conference Stealing Share Keynote Speaker at MajorTourism Conference Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The...
Thailand buddhist temple tigers. Stop it.

Thailand buddhist temple tigers. Stop it.

Buddhist Temple Tigers Tom Dougherty, CEO – Stealing Share 2 June 2016 Thailand buddhist temple tigers  Thailand Buddhist Temple Tigers The news about 40 dead tiger cubs at the Thailand Temple makes me cringe. So I ask, what is your personal responsibility in...
The Cuba brand. Affects destinations.

The Cuba brand. Affects destinations.

The Cuba brand, what it means for destinations Destination brands should beware, Cuba is coming It has been years since the bottom fell out of the destination and tourism industry, (Read some thoughts on the destination/tourism market here.) But many are hopeful that...
What makes destinations popular?

What makes destinations popular?

Destinations What makes destinations popular when they all look the same Destination Preference From Travel Weekly. More than location: What makes destinations popular? By Mark Chesnut When Tom Dougherty drives down the street, he sees the same thing, over and over...
Creating Preference in Destination and Tourism

Creating Preference in Destination and Tourism

Creating Preference in Destination and Tourism  Destinations and Tourism brands must think beyond features The destination and tourism downturn may very well be the last sector to turn around. Therefore, let’s examine the implications of this slowdown and contraction,...
Marketing Difficulties. Winning in a Sluggish Economy

Marketing Difficulties. Winning in a Sluggish Economy

Destinations Marketing Difficulties. Winning in a Sluggish Economy The following article on marketing difficulties was written by Stealing Share President & CEO Tom Dougherty, and published in Resort + Recreation magazine. Today’s destination travel and...
Stand Your Ground law is more than just racism

Stand Your Ground law is more than just racism

Stand Your Ground law is more than just racism Tom Dougherty, CEO – Stealing Share 18 February 2014 What does the Stand Your Ground law mean for Florida? Let’s pretend for the moment that the Florida Stand Your Ground law is not simply an immoral justification...
Destinations are stuck in the past: How they can move ahead

Destinations are stuck in the past: How they can move ahead

Destinations Tom Dougherty, CEO – Stealing Share 21 July 2010 Destinations are stuck in the past: How they can move ahead As we’re heading into the last half of the summer, destinations in the northern hemisphere are beginning to examine how successful the...
Las Vegas, not the town it used to be

Las Vegas, not the town it used to be

The first rule of branding is always Know Your Audience. And have your brand reflect that audience in the most single-minded terms possible. Many see that as only including products. What about Las Vegas? Choosing a travel destination is often a maze for most...