The brand experiment of Cuba

The brand experiment of Cuba

Cuba and its brand Tom Dougherty, CEO – Stealing Share 1 January 2015 The brand experiment of Cuba Patria o Muerte, Venceremos! Now, I’m no Communist and I wouldn’t subscribe to Cuba’s national motto of “Homeland or death,” but the opening of the island nation...
Destination and Tourism Marketing

Destination and Tourism Marketing

MARKET STUDY Destination and Tourism Marketing Destination and Tourism Marketing Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own...
Destination and tourism brands often fail

Destination and tourism brands often fail

Destination and tourism brands often fail Tom Dougherty, CEO – Stealing Share 1 March 2012 Tourism brands can go deeper for greater preference There are very few industries more interesting to rebrand than destination and tourism. That’s because the best tourism...