How a Destination Brand Chooses an Advertising Agency

How a Destination Brand Chooses an Advertising Agency

How a Destination Brand Chooses an Advertising Agency Choosing advertising agencies carefully Choosing advertising agencies is an important decision. Who decides what constitutes a great destination and tourism advertising strategy? Is it the destination brand or...
Destination and tourism brands often fail

Destination and tourism brands often fail

Destination and tourism brands often fail Tom Dougherty, CEO – Stealing Share 1 March 2012 Tourism brands can go deeper for greater preference There are very few industries more interesting to rebrand than destination and tourism. That’s because the best tourism...