The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Branding Vacation Destinations Branding Vacation Destinations in Travel and Tourism Branding Your Vacation Destination What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides...
Branding Destinations Destination Brand Preference. Not happening. How to Create Destination Brand Preference and Increase Market Share? As the scramble over the shrinking pool of discretionary spending ramps up, destination and tourism marketers across the globe...
Rebranding a tourism destination How the Travel Industry Has Failed the Changing Consumer The destination/tourism/travel industry Introduction To The Destination and Travel Industry Today, the U.S. consumer has made adjustments to the faltering economy by altering...
Destinations Tom Dougherty, CEO – Stealing Share 21 July 2010 Destinations are stuck in the past: How they can move ahead As we’re heading into the last half of the summer, destinations in the northern hemisphere are beginning to examine how successful the...
