Nebraska tourism campaign kicks ass

Nebraska tourism campaign kicks ass

Nebraska tourism Tom Dougherty, CEO – Stealing Share 22 October 2018 Nebraska tourism campaign kicks ass Oh, the poor people of Nebraska. The Nebraska Tourism Commission unveils a kick-ass campaign, and residents think it sucks. “This’ll get folks flocking here...
Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations Branding Vacation Destinations in Travel and Tourism Branding Your Vacation Destination What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides...
Destination Brand Preference. Not happening.

Destination Brand Preference. Not happening.

Branding Destinations Destination Brand Preference. Not happening.   As the scramble over the shrinking pool of discretionary spending ramps up, destination brand preference stands on the precipice. Next year, there will be a reckoning of sorts as the industry sorts...
How the Travel Industry Has Failed

How the Travel Industry Has Failed

Rebranding a tourism destination How the Travel Industry Has Failed the Changing Consumer  The destination/tourism/travel industry Introduction To The Destination and Travel Industry Today, the U.S. consumer has made adjustments to the faltering economy by altering...
Destinations are stuck in the past: How they can move ahead

Destinations are stuck in the past: How they can move ahead

Destinations Tom Dougherty, CEO – Stealing Share 21 July 2010 Destinations are stuck in the past: How they can move ahead As we’re heading into the last half of the summer, destinations in the northern hemisphere are beginning to examine how successful the...