The genius of Phil Knight of NIKE

The genius of Phil Knight of NIKE

The genius of Phil Knight of NIKE Tom Dougherty, CEO – Stealing Share 6 June 2015 The genius of Phil Knight of NIKE  I’m a little late to this, as we’re all caught up in the US women’s World Cup victory, Fourth of July weekend and, for a the minor few, Donald...
Jordan Spieth. Masters champion. Idol?

Jordan Spieth. Masters champion. Idol?

A people’s champion. A role model. High character combined with great talent. Someone for the next generation to look up to. A true breath of fresh air. Which Masters golf champion is being described here? Sounds like it’s the platitudes for 21-year-old Jordan Spieth....
Paula Deen will be back

Paula Deen will be back

Paula Deen will be back Tom Dougherty, CEO – Stealing Share 26 June 2013 That is, if she wants to Paula Deen is in trouble. She admitted to making racially charged comments during a court hearing and that admission got her fired from The Food Channel. It was the...
Celebrity as your brand: It can be a trap

Celebrity as your brand: It can be a trap

Celebrity spokespeople Tom Dougherty, CEO – Stealing Share 21 July 2010 Celebrity as your brand: It can be a trap Today’s item about the drop of Madison Square Garden stock caught my eye, not only because I chuckled at the speculative trading (LeBron’s coming to...
Don’t be so quick to sign up an Olympic endorser

Don’t be so quick to sign up an Olympic endorser

Squeaky clean Olympians now but maybe not for long Tom Dougherty, CEO – Stealing Share 02 March 2010 Don’t be so quick to sign up an Olympic endorser If advertisers are smarter than they used to be, the dollars handed out for the endorsements of this...