The jealousy of George Lucas

The jealousy of George Lucas

The jealousy of George Lucas Tom Dougherty, CEO – Stealing Share 5 January 2016 Hey, Force Awakens is just fine, George. Everybody seems to enjoy Star Wars: The Force Awakens, including me. I also loved A New Hope and The Empire Strikes Back. The Return of the...
The Force Awakens and its brand equity

The Force Awakens and its brand equity

The Force Awakens and its brand equity Tom Dougherty, CEO – Stealing Share 28 December 2015 The Force Awakens is built on its equity From a brand perspective, Star Wars: The Force Awakens is just about perfect. It leverages its brand equity while connecting to a...