What’s Trump to do now?

What’s Trump to do now?

Well, at least that part’s over. Last night, Ted Cruz announced that he was suspending his campaign in the wake of losing Indiana to Donald Trump. So it looks like Trump can now glide into the Republican convention as the de facto nominee. It remains to be seen...
Cruz-Kasich Alliance

Cruz-Kasich Alliance

The Cruz-Kasich alliance is a bold move. Let me start by saying that this blog isn’t about taking a political stance. I am a brand guy through and through and my aim is to talk about the motivation behind recent choices being made by the possible GOP candidates....
Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take Tom Dougherty, CEO – Stealing Share 10 March 2016 Hillary Clinton: A Brand Strategist’s take Hillary Clinton, more specifically the Hillary Clinton brand. The Hillary Clinton campaign is the focus of this...
Trump. Democrats WANT Trump to win.

Trump. Democrats WANT Trump to win.

Trump. Democrats WANT Trump to win. Tom Dougherty, CEO – Stealing Share 10 December 2015 Trump is difficult to support Okay, so the title of my blog is a bit misleading. But the spirit of it, from a brand perspective, is on point. Donald Trump is the best thing...