Remodeling Target stores a tiny step that does little

Remodeling Target stores a tiny step that does little

Target stores Tom Dougherty, CEO – Stealing Share 23 October 2017 Remodeling Target stores a tiny step that does little Cheers for more Target stores! Or at least, that encompasses the remarks by Target CEO Brian Cornell at a media event last week. Target spends...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Beats headphones moving past competitors

Beats headphones moving past competitors

Beats headphones Tom Dougherty, CEO – Stealing Share 5 September 2017 Beats headphones moving past competitors I’m not one to shirk off a brand that pulls on my heart strings. Truth be told, if you’re an avid reader of my blog, you are well aware of the...
Target Corporation keeps head firmly in sand

Target Corporation keeps head firmly in sand

Target Corporation keeps head firmly in sand Tom Dougherty, CEO – Stealing Share 23 January 2017 Target is retail’s Jacksonville Jaguars So, Target Corporation decides the best way to rebound after disappointing sales (where have we heard that before?) is...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Losing strategies from AT&T, Target locations

Losing strategies from AT&T, Target locations

Losing strategies from AT&T, and Target locations Tom Dougherty, CEO – Stealing Share 18 August 2016 Losing strategies from AT&T, Target locations Is AT&T any better than Target stores’ locations? You know a brand is failing when it gets...
Promotions won’t make millennials loyal

Promotions won’t make millennials loyal

Millennials  Tom Dougherty, CEO – Stealing Share 15 August 2016 Promotions won’t make millennials loyal The holy grail of brands and advertisers is reaching millennials, that misunderstood demographic that represents the future of every brand. This is the...
Walmart to use Lyft and Uber so you live better

Walmart to use Lyft and Uber so you live better

Walmart to use Lyft and Uber so you live better Tom Dougherty, CEO – Stealing Share 6 June 2016 The service is a fulfillment of its brand promise Leave it to Walmart to be on the forefront of retail technology. While the retail giant hasn’t always been on top of...
Target turns to babies

Target turns to babies

Some time ago, we did a study on the various retailers, exposing the issues they were facing and what they could do to be more relevant again. The conclusion was that, among retailers that are basically alike and having trouble finding importance again, was that each...
The Target layoffs are simply dumb

The Target layoffs are simply dumb

The Target layoffs are simply dumb Tom Dougherty, CEO – Stealing Share 16 March 2015 Target should actually think bigger It never fails to irk me when I hear about layoffs at any business. A major part of it is that I don’t like to see people lose their jobs,...
Target’s free shipping plan is not a big deal

Target’s free shipping plan is not a big deal

Target’s free shipping plan is not a big deal Tom Dougherty, CEO – Stealing Share 25 February 2015 Watch me while I shrug Target just announced that it is going to offer free shipping on all orders over $25. Target’s free shipping offer does nothing more...
Target retail stores badly need repositioning

Target retail stores badly need repositioning

Target stores badly need repositioning Tom Dougherty, CEO – Stealing Share 15 January 2015 The Target Retail Stores themselves need some work We have written extensively on the retail market category and fully understand the importance of location, pricing and...