Sprint T-Mobile merger won’t matter a hoot

Sprint T-Mobile merger won’t matter a hoot

Sprint and T-Mobile? Who cares? Tom Dougherty, CEO – Stealing Share 5 June 2015 Sprint T-Mobile merger won’t matter a hoot The news of the day is the proposed Sprint T-Mobile merger. The last time I remember T-Mobile in play was back when regulators nixed...
The BlackBerry T-Mobile marriage is finished

The BlackBerry T-Mobile marriage is finished

The BlackBerry T-Mobile marriage is finished Tom Dougherty, CEO – Stealing Share 2 April 2014 The end of BlackBerry T-Mobile means the end of BlackBerry BlackBerry’s fall is one of the biggest business failures in recent years. Its fall was further exemplified...
Lessons in stealing market share: T-Mobile & McDonald’s

Lessons in stealing market share: T-Mobile & McDonald’s

Lessons in stealing market share: T-Mobile & McDonald’s Tom Dougherty, CEO – Stealing Share 27 January 2014 Now, if T-Mobile would just stick with it. (It won’t.) A couple of recent news reports – about T-Mobile and McDonald’s – tell the same...
iPhone more important than T-Mobile offer

iPhone more important than T-Mobile offer

iPhone more important than T-Mobile offer Tom Dougherty, CEO – Stealing Share 4 April 2013 You’d switch because of the phone, not T-Mobile What’s so bizarre about the mobile phone industry is that manufacturers (Apple, Samsung) are playing offense in...
New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded Tom Dougherty, CEO – Stealing Share 11 May 2012 Who is T-Mobile taking on here? The iPhone, which it will soon carry? In a new T-Mobile ad, a model steps out of the pink dress and into black leather. The subtext of this...
The proposed loss of the T-Mobile brand is no loss

The proposed loss of the T-Mobile brand is no loss

The proposed loss of the T-Mobile brand is no loss Tom Dougherty, CEO – Stealing Share 22 March 2011 Of course, it does mean only a few players will be left I’m in the center of the cell phone world today as I’m speaking at the CTIA Wireless 2011 conference in...
Adapting to change: Why a brand helps

Adapting to change: Why a brand helps

Brands can change – if they are about their customers Tom Dougherty, CEO – Stealing Share 24 March 2010 Adapting to change: Why a brand helps It’s easy to pick on Blockbuster right now – and heaven knows I’ve done it. The once rental giant is facing...