New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded Tom Dougherty, CEO – Stealing Share 11 May 2012 Who is T-Mobile taking on here? The iPhone, which it will soon carry? In a new T-Mobile ad, a model steps out of the pink dress and into black leather. The subtext of this...
The elephant in the room this holiday: The iPhone

The elephant in the room this holiday: The iPhone

The elephant in the room this holiday: The iPhone Tom Dougherty, CEO – Stealing Share 29 November 2010 It’s being talked about even when it’s not talked about We’re deep into the holiday advertising season and, as many of you have noticed (or maybe...