Why we don’t switch to alternative energy

Why we don’t switch to alternative energy

The choice of alternative energy Tom Dougherty, CEO – Stealing Share 19 September 2016 Why we don’t switch to alternative energy We like to think we live in a world of alternative energy. There’s solar power and many of us drive hybrid cars that use...
Shock Top and Super Bowl advertising

Shock Top and Super Bowl advertising

Shock Top’s Super Bowl Tom Dougherty, CEO – Stealing Share 1 February 2016 Shock Top and Super Bowl advertising It demonstrates the how ineffective most Super Bowl ads are that Budweiser’s Shock Top beer ad could end up being the best of the night. Before...
McDonalds breakfast ups sales

McDonalds breakfast ups sales

Breakfast Tom Dougherty, CEO – Stealing Share 26 January 2016 McDonalds Breakfast Last summer, I wrote a blog about McDonalds breakfast going all day. It detailed my belief that an all-day breakfast menu was just a temporary fix for the struggling fast...
The saga of a phantom U-Verse deal

The saga of a phantom U-Verse deal

Just yesterday, I found myself calling the AT&T customer service number. The reason for that? The day prior, I was paying the U-Verse (AT&T’s internet option) bill and noticed that AT&T was offering a deal for the 1GB GigaPower network option — for just...
What switching triggers really are

What switching triggers really are

What switching triggers really mean Switching triggers are always emotional The purpose of all marketing and share-stealing brand development is to influence the purchase decision. Therefore, use switching triggers. In addition, this remains true regardless of...