The Amazon Fresh will be a winner for sure

The Amazon Fresh will be a winner for sure

Amazon Fresh Tom Dougherty, CEO – Stealing Share 17 May 2016 The Amazon Fresh will be a winner for sure Amazon Fresh. Amazon is not just a threat for retailers. Now, supermarkets will be too. The Wall Street Journal recently reported that the online retail giant...
Food Lion had it, then lost it

Food Lion had it, then lost it

Food Lion had it, then lost it Tom Dougherty, CEO – Stealing Share 11 April 2016 Food Lion had the best lion spot, the lost it among the others There’s no further proof that Walmart has spooked the supermarket category with its own grocery than the increased...
Brand consistency. Supermarkets brand communication.

Brand consistency. Supermarkets brand communication.

Brand Consistency at Grocery Tom Dougherty, CEO – Stealing Share 19 March 2015 Brand consistency. Supermarkets brand communication. Brand consistency. Pay attention Brand consistency? If you have a brand of any value at all, you need to care for it and that...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets Branding Supermarkets Why don’t they try branding supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The...