Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective? Tom Dougherty, CEO – Stealing Share 1 February 2017 Will the Budweiser Super Bowl spot sell any beer? Many marketers – hell, creators of all kinds – wonder what the artistic landscape will look like in today’s...
Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl Tom Dougherty, CEO – Stealing Share 30 January 2017 Yellow Tail is copying most beer advertising It’s surprising, if you think about it, that no wine brand has advertised during the Super Bowl in nearly 30 years....
Here come the Super Bowl ads

Here come the Super Bowl ads

The Super Bowl of football has become the Super Bowl of advertising with the winner not being the best or most persuasive but the most entertaining. Weeks away from Super Bowl 50, many of this year’s advertisers have already made their intentions known. There will, of...
A Super Bowl of missed connections

A Super Bowl of missed connections

Jumping the route – the ads of the Super Bowl Tom Dougherty, CEO – Stealing Share 2 February 2015 A Super Bowl of missed connections The Super Bowl was filled with brands just missing the opportunity to connect their stories to their brands. Whether you’re...
The Super Bowl for the “super” brands

The Super Bowl for the “super” brands

Its time for the money…I mean Super Bowl! Tom Dougherty, CEO – Stealing Share 28 January 2015 The Super Bowl for the “super” brands I’m sure I’ll write more about this later, but I wanted to start this year’s Stealing Share Super Bowl conversation today....
Lance Armstrong finally admits the truth about the NFL

Lance Armstrong finally admits the truth about the NFL

Is winning the only thing? Tom Dougherty, CEO – Stealing Share 27 January 2015 Lance Armstrong finally admits the truth about the NFL So when asked, if he had to do it all over again, Lance Armstrong admitted that he would have doped all over again. This, of...
Brand recall in commercials: VIDEO

Brand recall in commercials: VIDEO

Brand recall in commercials: VIDEO Few brands are actually recalled from ads   The definition of brand recall is just what it says. Recalling a brand. But few brands are actually recalled in any meaningful manner. A disturbing trend has emerged recently in TV...
Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit Tom Dougherty, CEO – Stealing Share 3 February 2014 GEICO is among the worst of this year’s Super Bowl advertising If you read my earlier blog on this inflated beast then you already know how certain I am...
Note to Super Bowl advertisers: Don’t do it

Note to Super Bowl advertisers: Don’t do it

Note to Super Bowl advertisers: Don’t do it Tom Dougherty, CEO – Stealing Share 22 January 2013 It’s just not worth it Super Bowl XLVII is two weeks away. The teams have been set and hoopla is building toward to the game in New Orleans. And I have...
Super Bowl streaming heralds traditional media’s demise

Super Bowl streaming heralds traditional media’s demise

Super Bowl streaming heralds traditional media’s demise Tom Dougherty, CEO – Stealing Share 21 December 2011 The NFL joins the new wave of how we view television In this day and age of hyper-segmentation, with broadcasters and media providers developing...
The Super Bowl teams as brand: Where’s the buzz?

The Super Bowl teams as brand: Where’s the buzz?

Super Bowl teams lack a national brand Tom Dougherty, CEO – Stealing Share 4 February 2010 The Super Bowl teams as brand: Where’s the buzz? As a football fan, I’m expecting a terrific game on Sunday. Manning vs. Brees. Katrina vs. America’s Heartland. Two...