Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl Tom Dougherty, CEO – Stealing Share 30 January 2017 Yellow Tail is copying most beer advertising It’s surprising, if you think about it, that no wine brand has advertised during the Super Bowl in nearly 30 years....
The Super Bowl for the “super” brands

The Super Bowl for the “super” brands

Its time for the money…I mean Super Bowl! Tom Dougherty, CEO – Stealing Share 28 January 2015 The Super Bowl for the “super” brands I’m sure I’ll write more about this later, but I wanted to start this year’s Stealing Share Super Bowl conversation today....
Super Bowl Commercials. Wasteful.

Super Bowl Commercials. Wasteful.

The Super Bowl Waste Super Bowl Commercials. Wasteful. Super Bowl Commercials- Just Entertainment Super Bowl commercials are more important than the game itself.  Is no longer merely the sporting event it used to be. It has gradually, over the years, and especially...
Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit Tom Dougherty, CEO – Stealing Share 3 February 2014 GEICO is among the worst of this year’s Super Bowl advertising If you read my earlier blog on this inflated beast then you already know how certain I am...
The dirty truth about Super Bowl TV ads

The dirty truth about Super Bowl TV ads

The dirty truth about Super Bowl TV ads Tom Dougherty, CEO – Stealing Share 3 February 2014 Spending money on Super TV ads is a waste of money Any brand that buys airtime for Super Bowl TV ads has too much cash on its hands. It is a total waste of money and here...
Super Bowl Commercials. Wasteful.

Note to Super Bowl advertisers: Don’t do it

Note to Super Bowl advertisers: Don’t do it Tom Dougherty, CEO – Stealing Share 22 January 2013 It’s just not worth it Super Bowl XLVII is two weeks away. The teams have been set and hoopla is building toward to the game in New Orleans. And I have...
Super Bowl streaming heralds traditional media’s demise

Super Bowl streaming heralds traditional media’s demise

Super Bowl streaming heralds traditional media’s demise Tom Dougherty, CEO – Stealing Share 21 December 2011 The NFL joins the new wave of how we view television In this day and age of hyper-segmentation, with broadcasters and media providers developing...
The problem with the Vader kid spot

The problem with the Vader kid spot

The problem with the Vader kid spot Tom Dougherty, CEO – Stealing Share 7 February 2011 Entertaining as hell, but it does nothing for Volkswagen OK, the Volkswagen spot with the Vader kid was cute, but it was still like every other commercial that aired during...
The Super Bowl Ads Were a Waste of Time and Money

The Super Bowl Ads Were a Waste of Time and Money

Persuasion is a science. This years Super Bowl ads forgot that. Tom Dougherty, CEO – Stealing Share 8 February 2010 The Super Bowl Ads Were a Waste of Time and Money What happens when television advertising becomes more concerned with entertainment then it is...