Only Momoa won among the mostly lame Super Bowl TV spots

Only Momoa won among the mostly lame Super Bowl TV spots

Super Bowl TV spots Tom Dougherty, CEO – Stealing Share 3 February 2020 Only Momoa won among the mostly lame Super Bowl TV spots Few things are easier to make fun of than Super Bowl TV spots. This year’s versions are no different as they were mostly just...
Shock Top and Super Bowl advertising

Shock Top and Super Bowl advertising

Shock Top’s Super Bowl Tom Dougherty, CEO – Stealing Share 1 February 2016 Shock Top and Super Bowl advertising It demonstrates the how ineffective most Super Bowl ads are that Budweiser’s Shock Top beer ad could end up being the best of the night. Before...
Here come the Super Bowl ads

Here come the Super Bowl ads

The Super Bowl of football has become the Super Bowl of advertising with the winner not being the best or most persuasive but the most entertaining. Weeks away from Super Bowl 50, many of this year’s advertisers have already made their intentions known. There will, of...
A Super Bowl of missed connections

A Super Bowl of missed connections

Jumping the route – the ads of the Super Bowl Tom Dougherty, CEO – Stealing Share 2 February 2015 A Super Bowl of missed connections The Super Bowl was filled with brands just missing the opportunity to connect their stories to their brands. Whether you’re...
Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit Tom Dougherty, CEO – Stealing Share 3 February 2014 GEICO is among the worst of this year’s Super Bowl advertising If you read my earlier blog on this inflated beast then you already know how certain I am...
The dirty truth about Super Bowl TV ads

The dirty truth about Super Bowl TV ads

The dirty truth about Super Bowl TV ads Tom Dougherty, CEO – Stealing Share 3 February 2014 Spending money on Super TV ads is a waste of money Any brand that buys airtime for Super Bowl TV ads has too much cash on its hands. It is a total waste of money and here...
Note to Super Bowl advertisers: Don’t do it

Note to Super Bowl advertisers: Don’t do it

Note to Super Bowl advertisers: Don’t do it Tom Dougherty, CEO – Stealing Share 22 January 2013 It’s just not worth it Super Bowl XLVII is two weeks away. The teams have been set and hoopla is building toward to the game in New Orleans. And I have...
Super Bowl 46 commercials were lacking more than usual

Super Bowl 46 commercials were lacking more than usual

Super Bowl 46 commercials were lacking more than usual Tom Dougherty, CEO – Stealing Share 6 February 2012 They just weren’t strategic Well, so much for that. I’m not talking about the Super Bowl itself, which featured another thrilling finish for the New...