Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...

Jimmy John’s $1 sandwiches today – it’s kinda on brand

We preach many times that companies and brands compete on what we call “table stakes,” what you have to have to even play in the game but don’t determine preference. For banks, that can mean marketing free checking, many ATMs and friendly employees....