Tidal failure, brand positioning

Tidal failure, brand positioning

Tidal failure, brand positioning Tom Dougherty, CEO – Stealing Share 22 April 2015 Tidal failure, brand positioning The Tidal failure has become a case study in thinking inside out, failing to understand your customer and even failing to target the right...
Amazon Music, less is more

Amazon Music, less is more

Amazon Music, less is more Tom Dougherty, CEO – Stealing Share 31 March 2015 Amazon Music sports focus Today’s blog begins with a music search. A few nights ago, I couldn’t fall asleep. As is usual on nights like these, I took refuge in my iPhone, hoping that...
Looking critically at the Spotify brand

Looking critically at the Spotify brand

Looking critically at the Spotify brand Spotify is changing the way we listen to music The Spotify brand is an interesting case study on an emerging technology. At Stealing Share, we deeply appreciate companies seeking to be different and better than their...
Pandora vs. iTunes Radio, who will win?

Pandora vs. iTunes Radio, who will win?

Pandora vs. iTunes Radio, who will win? Tom Dougherty, CEO – Stealing Share 20 November 2013 Predictions of the demise of Pandora were premature Who do you listen to: iTunes Radio, Pandora or Spotify? Here’s my guess: You listen to a mix of all of them. The...