The iPad: Not now. Maybe later.

The iPad: Not now. Maybe later.

I want an iPad, but I don’t need one Tom Dougherty, CEO – Stealing Share 29 January 2010 The iPad: Not now. Maybe later. Apple usually does everything right. We are not accustomed to seeing Apple stumble, because no does brand better then Apple. And it...
Why does Apple matter?

Why does Apple matter?

The brandman behind the power of Apple Tom Dougherty, CEO – Stealing Share 8 June 2009 Why does Apple matter? Why does the non-techie world tune into Apple’s WWDC?  The answer is quite simply because they own the world’s greatest brand. So, Why does Apple...
Medical device marketing and branding

Medical device marketing and branding

Medical device marketing and branding How to steal market share in the medical devices category The medical device category is highly competitive and complicated for sure. But growing market share is a difficult task. It’s easier but by no means a given when you have...