As a Groupon ad campaign says, “Oh shit!”

As a Groupon ad campaign says, “Oh shit!”

Groupon advertising Tom Dougherty, CEO – Stealing Share 18 December 2017 As a Groupon ad campaign says, “Oh shit!” One look at our home page and you see Stealing Share remains unafraid of using words like shit. It’s the way people talk, man. And...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many...
The different world of John Hancock

The different world of John Hancock

John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
CMOs realize they must steal market share

CMOs realize they must steal market share

Well, this isn’t much of a surprise. According to survey of chief marketing officers, only 5% said they were confident in their agency’s performance. The survey, conducted by the CMO Council and Ebiquity, was focused on how satisfied CMOs were about receiving the...
Your Marketing Strategy Is Failing You

Your Marketing Strategy Is Failing You

Your Marketing Strategy Is Failing You Don’t be ordinary If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand development are to grow...
Tom Dougherty invited back as Speaker – Stealing Share

Tom Dougherty invited back as Speaker – Stealing Share

Stealing Share invited back as featured banking speaker Tom Dougherty, Stealing Share CEO, to speak   Stealing Share CEO and Senior Strategist, Tom Dougherty, is invited to be a featured speaker at the National Financial Symposium once again. After a strong reception...
What switching triggers really are

What switching triggers really are

What switching triggers really mean Switching triggers are always emotional The purpose of all marketing and share-stealing brand development is to influence the purchase decision. Therefore, use switching triggers. In addition, this remains true regardless of...
The brand podcast for brands

The brand podcast for brands

Podcasts Spoken Word The brand podcast The Stealing Share Brand Podcast The brand podcast for those who actually run brands. The focus of the Stealing Share Brand Podcast to make your brand preferred. Hosted by Stealing Share President and CEO Tom Dougherty, listeners...
The rebranding approach

The rebranding approach

The rebranding approach The most effective process for rebranding Rebranding your company or product Rebranding is a science and the stakes are so high that it requires a specialist to navigate the obstacles, barriers and opportunities that this important business...
How Google tried to destroy a small business

How Google tried to destroy a small business

How Google tried to destroy a small business Tom Dougherty, CEO – Stealing Share 13 May 2014 What almost happened Here is an interesting story for you to consider. However, odds are you won’t be able to read it and that is the message. As it turns out, Marshal...
Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate Tom Dougherty, CEO – Stealing Share 30 September 2010 Your brand must evolve Your brand needs to evolve and change if it is going to grow and steal share. Your business model needs to do the same, and...