How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
St. Jude Medical Stealing Share

St. Jude Medical Stealing Share

St. Jude Medical CARDIAC SPECIALISTS NEED PERSONAL CONTROL TO LIMIT RISK. Worldwide research by Stealing Share uncovered there is no difference in what surgeons from different cultures consider of most concern to them – maintaining control in order to mitigate risk....
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming Product naming – Stop the craziness Product naming is important. But brands should hold every part of their businesses to a high standard of eliminating wasteful spending. For example, few industries are worse at spending...
SJM_AGDA

SJM_AGDA

St. Jude Medical Read more about St Jude Medical Here Read more about Medical Device Manufacturer’s Brands SJM_AGDA was last modified: January 11th, 2017 by...
Medical Device Company Marketing

Medical Device Company Marketing

The Medical Device Market Medical Device Company Marketing   Medical device company marketing must learn their lessons or repeat mistakes It is obvious that medical device company marketing is limp. Look at the global economy today. One of the few segments that...
Brand work. Our rebranding clients

Brand work. Our rebranding clients

Experience A few of our clients Our Brand Work and Experience Our brand work cuts across every category. Consumer products, beer, alcoholic beverages, medical devices, and hospitals. We have rebranded small kitchen appliances, disposable diapers, resorts,...