St. Jude Medical Stealing Share

St. Jude Medical Stealing Share

St. Jude Medical ST. JUDE MEDICAL —CARDIAC SPECIALISTS NEED PERSONAL CONTROL TO LIMIT RISK. Worldwide research on St. Jude Medical, by Stealing Share, uncovered there is no difference in what surgeons from different cultures consider of most concern to them –...
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming By Tom Dougherty Product naming – Stop the craziness Product naming is important. But brands should hold every part of their businesses to a high standard of eliminating wasteful spending. For example, few industries are...
Medical Device Company Marketing

Medical Device Company Marketing

The Medical Device Market By Tom Dougherty Medical Device Company Marketing Medical device company marketing must learn their lessons or repeat mistakes It is obvious that medical device company marketing is limp. Look at the global economy today. One of the few...
Brand work. Our rebranding clients

Brand work. Our rebranding clients

Brand Work A few of our clients Our Brand Work and Experience Our brand work cuts across every category. Consumer products, beer, alcoholic beverages, medical devices, and hospitals. We have rebranded small kitchen appliances, disposable diapers, resorts,...