The cult of Tim Tebow

The cult of Tim Tebow

The cult of Tim Tebow Tom Dougherty, CEO – Stealing Share 30 August 2011 Fans root for him because he’s an aspirational reflection of themselves Rick Reilly — a decorated sports analyst for ESPN and former Sports Illustrated columnist — has brought some...
Duke, Butler get it right – even as brands

Duke, Butler get it right – even as brands

College Basketball teams as brands Tom Dougherty, CEO – Stealing Share 6 April 2010 Duke, Butler get it right – even as brands From a purely brand perspective, the outcome of the entire NCAA men’s basketball tournament – and not just last night’s thrilling...