Kentucky Derby controversy – a good thing for the sport?

Kentucky Derby controversy – a good thing for the sport?

Kentucky Derby controversy Tom Dougherty, CEO – Stealing Share 6 May 2019 Kentucky Derby controversy – a good thing for the sport? In boxing, controversy just primes the mob to yell, “We wanna a rematch!” In horse racing, with the Kentucky Derby controversy...
The power of brand: The Miami football scandal

The power of brand: The Miami football scandal

The power of brand: The Miami football scandal Tom Dougherty, CEO – Stealing Share 17 August 2011 Unfair or not, it’s what we’ve come to expect from Miami football Is any one surprised about the recent allegations against the University of Miami...
Duke, Butler get it right – even as brands

Duke, Butler get it right – even as brands

College Basketball teams as brands Tom Dougherty, CEO – Stealing Share 6 April 2010 Duke, Butler get it right – even as brands From a purely brand perspective, the outcome of the entire NCAA men’s basketball tournament – and not just last night’s thrilling...