Southwest Transfarency too clever

Southwest Transfarency too clever

Southwest Airlines Tom Dougherty, CEO – Stealing Share 12 October 2015   Southwest Transfarency too clever    The image of the national airlines is so bad that when travelers were enduring long lines and delayed flights because of a Southwest Airlines...
Airlines need culture change, not airline insiders

Airlines need culture change, not airline insiders

Airlines need culture change, not airline insiders Tom Dougherty, CEO – Stealing Share 1 October 2015 The last thing airlines need is more airline insiders I have not blogged on airlines in quite a while and I thought it was appropriate to look at the category...
Charge! The new airline slogan for JetBlue

Charge! The new airline slogan for JetBlue

Charge! The new airline slogan for JetBlue Tom Dougherty, CEO – Stealing Share 20 November 2014 Will Southwest go the way of JetBlue? Here is more great news for airline passengers. JetBlue has announced that it will end its practice of not charging for checked...
The new Southwest brand: Not enough

The new Southwest brand: Not enough

The Southwest Airline brand has its positives, but is lacking in the most important element. Tom Dougherty, CEO – Stealing Share 15 October 2014 The new Southwest brand: Not enough It’s easy to rag on airlines, so let me recognize something positive – to a...
Airline Rebranding. Pitfalls and Opportunities.

Airline Rebranding. Pitfalls and Opportunities.

AIRLINE REBRANDING MARKET STUDY Airline Rebranding “Flying the friendly skies is over. Time for some serious airline rebranding.” Airline Rebranding: An Analysis of the Airline Industry Several years ago, Stealing Share wrote about airline rebranding...
Which airlines have the most Wi-Fi enabled flights?

Which airlines have the most Wi-Fi enabled flights?

Which airlines have the most Wi-Fi enabled flights? Tom Dougherty, CEO – Stealing Share 28 June 2013 Those that don’t will lose customers There is a lot of chatter in the media this week about Wi-Fi enabled flights. Delta and American seem to lead the way...
The New US Air brand – Same old crap.

The New US Air brand – Same old crap.

The New US Air brand – Same old crap Tom Dougherty, CEO – Stealing Share 18 August 2011 Even its employees have become terrible brand stewards On a US Airways flight yesterday from Philly to Greensboro, I experienced a situation which both epitomizes my...
Airline Rebranding. Pitfalls and Opportunities.

Southwest Airlines will be just fine

Southwest Airlines will be just fine Tom Dougherty, CEO – Stealing Share 4 April 2011 It’s their brand that saves them There’s a reason why all the “cracks” in the Southwest Airlines planes won’t hurt the airline at all: Because Southwest has a brand. As...
Great airplanes do not make a great airline brand

Great airplanes do not make a great airline brand

Great airplanes do not make a great airline brand Tom Dougherty, CEO – Stealing Share 22 March 2011 Why can’t airlines make improvement like Boeing does? This past weekend, Boeing successfully performed a test flight of its 747-8 Intercontinental. Being...