Galaxy Note 7 fire hazard disaster

Galaxy Note 7 fire hazard disaster

Samsung is on fire Tom Dougherty, CEO – Stealing Share 13 October 2016 Galaxy Note 7 fire hazard disaster The Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard...
The confusing Google Alphabet structure

The confusing Google Alphabet structure

Google’s Alphabet is confusing Tom Dougherty, CEO – Stealing Share 15 August 2015 The confusing Google Alphabet structure Google announced that it is forming Alphabet to be a holding company of sorts for all of Google’s many and varied businesses. The...
The SONY Brands. It is like watching an accident happen.

The SONY Brands. It is like watching an accident happen.

MARKET STUDY SONY. A story of brand failure The SONY Brands. It is like watching an accident happen. The SONY Brands. What happened? SONY was once the most powerful brand name in consumer electronics. The free-fall from grace, by this venerable brand has lessons for...
SONY TV sales. Is the solution the providence of accountants?

SONY TV sales. Is the solution the providence of accountants?

SONY TV sales. Is the solution the providence of accountants? Tom Dougherty, CEO – Stealing Share 30 June 2014 What happened to the Sony brand? I have written quite extensively on SONY in the past. The venerable old brand interests me and I try to keep up with...
The Sony Experience is a good first move.

The Sony Experience is a good first move.

The Sony Experience Tom Dougherty, CEO – Stealing Share 6 May 2014 The Sony Experience is a good first move.  The Sony Experience is at least it’s a step in the right direction. Sony is unveiling a “Sony Experience” in 350 Best Buy locations in the US. I say...
OnLive’s brand must be about more than the technology

OnLive’s brand must be about more than the technology

OnLive’s brand must be about more than the technology Tom Dougherty, CEO – Stealing Share 12 July 2012 The technology is a support point for the promise OnLive is no longer new to the world of gaming. Yet, almost three years after its release, I am still...
The Microsoft tablet, the Surface, is risky

The Microsoft tablet, the Surface, is risky

The Microsoft tablet, the Surface, is risky Tom Dougherty, CEO – Stealing Share 20 June 2012 Will a Microsoft tablet take root? To no one’s surprise, Microsoft will be releasing its own Microsoft tablet, called the Microsoft Surface, and, while its tablet...
Addition by subtraction can be one way to build brand meaning

Addition by subtraction can be one way to build brand meaning

Addition by subtraction can be one way to build brand meaning Tom Dougherty, CEO – Stealing Share 19 June 2012 Brand meaning can get too cluttered There are many signs that a company doesn’t know what it is doing with its brand, but one is a lack of...
Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U is trying to be too many things Tom Dougherty, CEO – Stealing Share 4 June 2012 The brand of Wii is supposed to be about simplicity The gaming industry seems to be split up into two audiences: The serious gamers and those of us who play on less...
Sony brand promise: Make believe your user data is secured

Sony brand promise: Make believe your user data is secured

Sony brand promise: Make believe your user data is secured Tom Dougherty, CEO – Stealing Share 4 May 2011 Is the brand promise of “make.believe” enough? Sony’s recent security nightmare that potentially let the personal data of more than 100...
The permission issues of a Playstation phone

The permission issues of a Playstation phone

The permission issues of a Playstation phone Tom Dougherty, CEO – Stealing Share 11 January 2011 I mean, c’mon. Really? Building a brand without the correct permissions is like a house of cards. Inevitably, it will fall. The importance of permissions is...