The SONY Brands. Like watching an accident happen.

The SONY Brands. Like watching an accident happen.

SONY BRANDS MARKET STUDY SONY. A story of brand failure. The SONY brands. Like watching an accident happen.   The SONY brands once made up the most powerful in consumer electronics. The free-fall from grace by this venerable brand has lessons for us all. It is a tale...
Addition by subtraction can be one way to build brand meaning

Addition by subtraction can be one way to build brand meaning

Addition by subtraction can be one way to build brand meaning Tom Dougherty, CEO – Stealing Share 19 June 2012 Brand meaning can get too cluttered There are many signs that a company doesn’t know what it is doing with its brand, but one is a lack of...