The SONY Brands. It is like watching an accident happen.

The SONY Brands. It is like watching an accident happen.

MARKET STUDY SONY. A story of brand failure The SONY Brands. It is like watching an accident happen. The SONY Brands. What happened? SONY was once the most powerful brand name in consumer electronics. The free-fall from grace, by this venerable brand has lessons for...
SONY TV sales. Is the solution the providence of accountants?

SONY TV sales. Is the solution the providence of accountants?

SONY TV sales. Is the solution the providence of accountants? Tom Dougherty, CEO – Stealing Share 30 June 2014 What happened to the Sony brand? I have written quite extensively on SONY in the past. The venerable old brand interests me and I try to keep up with...
The Sony Experience is a good first move.

The Sony Experience is a good first move.

The Sony Experience Tom Dougherty, CEO – Stealing Share 6 May 2014 The Sony Experience is a good first move.  The Sony Experience is at least it’s a step in the right direction. Sony is unveiling a “Sony Experience” in 350 Best Buy locations in the US. I say...
Another Sony brand catastrophe in the making

Another Sony brand catastrophe in the making

Another Sony brand catastrophe in the making Tom Dougherty, CEO – Stealing Share 5 December 2015 The Sony brand was once great Once again, the Sony brand is missing the point. Its COO, Phil Molyneux, has come up with a zany scheme to give Sony’s new spherical...
PlayStation 4 is important for the Sony brand

PlayStation 4 is important for the Sony brand

PlayStation 4 is important for the Sony brand Tom Dougherty, CEO – Stealing Share 25 February 2013 Sony needs a winner Sony is in trouble. New CEO Kaz Harai is trying to turn the company around with the debut of the PlayStation 4. The new console simply must...
OnLive’s brand must be about more than the technology

OnLive’s brand must be about more than the technology

OnLive’s brand must be about more than the technology Tom Dougherty, CEO – Stealing Share 12 July 2012 The technology is a support point for the promise OnLive is no longer new to the world of gaming. Yet, almost three years after its release, I am still...
Two wrongs don’t make the right…Sony phone

Two wrongs don’t make the right…Sony phone

Two wrongs don’t make the right…Sony phone. Tom Dougherty, CEO – Stealing Share 7 December 2010 Sony using the PlayStation brand for a phone? In the category of consumer electronics, there remains the seemingly constant push to stay one bell and one...