Social media study shows struggle with importance

Social media study shows struggle with importance

Social media study Tom Dougherty, CEO – Stealing Share 13 May 2019 Social media study shows struggle with importance Many marketers love social media because it’s cheap. And you can measure it in terms of likes, shares, retweets and comments. But, as a recent...
What makes TikTok any different than the rest?

What makes TikTok any different than the rest?

TikTok Tom Dougherty, CEO – Stealing Share 28 March 2019 What makes TikTok any different than the rest? I guess there are just things about social media I don’t get. I’m not on Instagram. Ditching Facebook wasn’t difficult. And now TikTok emerges as the latest...
Quora gets online etiquette right

Quora gets online etiquette right

Quora Tom Dougherty, CEO – Stealing Share 21 August 2018 Quora gets online etiquette right I have long found issue with online public discourse, namely with interactions on Twitter. It seems users can tweet anything outlandish (see: Alex Jones) and it’ll...
Facebook brand meaning stands for secret and inept

Facebook brand meaning stands for secret and inept

Facebook brand meaning Tom Dougherty, CEO – Stealing Share 30 July 2018 Facebook brand meaning stands for secret and inept The Facebook brand meaning is under siege. Its stock plummets 19% on Thursday, robbing it of $119 billion in market value. You might say,...
Zuckerberg, Facebook and brand repair

Zuckerberg, Facebook and brand repair

Mark Zuckerberg Tom Dougherty, CEO – Stealing Share 9 April 2018 Zuckerberg, Facebook and brand repair What to do if you’re Mark Zuckerberg? Your lifelong baby, Facebook, stabs itself in the neck by selling customer data. You’re testifying before Congress in...
Cambridge Analytica and Facebook problems

Cambridge Analytica and Facebook problems

Cambridge Analytica Tom Dougherty, CEO – Stealing Share 29 November 2016 Cambridge Analytica and Facebook problems The Facebook Cambridge Analytica problems swarm news feeds, and for good reason. Much of the news focuses on Cambridge Analytica, its use of data...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...
Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
Facebook dislike button, yea or nay?

Facebook dislike button, yea or nay?

Way back when I first signed up with Facebook, so long ago in digital years I can’t remember the exact year, I proposed the idea of a dislike button. In truth, the idea was just me trying to understand the rules of social media as, it seemed back then, all forms of it...
Twitter problems will eventually finish it off

Twitter problems will eventually finish it off

Twitter is done Tom Dougherty, CEO – Stealing Share 30 April 2015 Twitter problems will eventually doom it OK, so in full disclosure, I tweet on a daily basis (#BrandGenius). But I have to tell you I do it because I think I have to rather than because I want to,...
Social marketing. Get the basics right social media.

Social marketing. Get the basics right social media.

Social Media Social marketing. Get the basics right social media. The following is an article on social marketing written by Stealing Share President & CEO Tom Dougherty and published in Food & Drink magazine.Advertising agencies and marketing consultants are...
Fix the Social Media Problem

Fix the Social Media Problem

Fix the Social Media Problem Where does brand fit into social media? Fix the social media problem. Social media problemIt’s not a new thing to talk about the incoming impact of social media branding. As a matter of fact, it seems down right behind the times to pretend...