What would Microsoft even do with TikTok?

What would Microsoft even do with TikTok?

Microsoft and TikTok By Tom Dougherty What would Microsoft even do with TikTok? I’ll admit I knew little about TikTok, other than it’s Chinese-owned and President Trump wants to ban it unless a US company owns a stake in it. Its description says it’s basically...
Brands surprisingly respond to Black Lives Matter, sensing change

Brands surprisingly respond to Black Lives Matter, sensing change

Black Lives Matter By Tom Dougherty Brands surprisingly respond to Black Lives Matter, sensing change Few institutions are more wary of diving into the ocean of social issues than corporate America. So it was surprising and welcome that so many brands dove right into...
Who decides what is Twitter misinformation and what is not?

Who decides what is Twitter misinformation and what is not?

Twitter misinformation By Tom Dougherty Who decides what is Twitter misinformation and what is not? The 2016 Presidential election was full of Twitter misinformation, as well as on Facebook and other social media platforms. It was the main way Russia interfered in our...
Social marketing. Get the basics right.

Social marketing. Get the basics right.

Social Media By Tom Dougherty Social marketing. Get the basics right. The following is an article on social marketing written by Stealing Share President & CEO Tom Dougherty and published in Food & Drink magazine. Advertising agencies and marketing consultants...