Targeted advertising is more than just demographics

Targeted advertising is more than just demographics

Targeted advertising is more than just demographics Tom Dougherty, CEO – Stealing Share 3 December 2013 The more important element of targeted advertising is emotion Despite our fears about the NSA and others spying on us (Hey, I’ve got nothing to hide!...
Not everyone loves social media

Not everyone loves social media

Not everyone loves social media Tom Dougherty, CEO – Stealing Share 28 October 2013 Social media has its positives, negatives I’ve always had this nagging suspicion that those who use social media the most, the much-younger-than-me generation, aren’t all that...
Social media marketing case study: Miracle-Gro

Social media marketing case study: Miracle-Gro

Social media marketing case study: Miracle-Gro Tom Dougherty, CEO – Stealing Share 26 March 2012 Context is everything Marketers from all segments have been scrambling these past years to find ways to take advantage of all forms of social media marketing,...
Most social media advertising is lost

Most social media advertising is lost

Most social media advertising is lost Tom Dougherty, CEO – Stealing Share 6 October 2010 Social media advertising is only a tactic, not a strategy Forrester Research has just come out with paper that says most social media advertising for Gen-X and Gen-Y is...