UBER Taxi. Differences vanish.

UBER Taxi. Differences vanish.

UBER Taxi. Differences vanish. Tom Dougherty, CEO – Stealing Share 14 July 2016 What’s in store for Uber? UBER Taxi is not a typo. It’s the reality of what all too often is a brand migration from competitive redefinition to equal and alternative. What made...
Rebranding Mobile Phones Carriers. The End User.

Rebranding Mobile Phones Carriers. The End User.

The Mobile Carriers Rebranding Mobile Phones Carriers. The End User. Rebranding Mobile Phone Carriers and the changing world This market study of Rebranding Mobile Phone Carriers is in the process of being updated. Still the lessons imparted here are still valuable...
LG G3 smartphones attempt to out-Apple Apple

LG G3 smartphones attempt to out-Apple Apple

LG G3 smartphones attempt to out-Apple Apple Tom Dougherty, CEO – Stealing Share 28 May 2014 The new LG phones are no different than the rest LG has decided that the way to gain market share in the smartphone category is to embrace the idea of simplicity when...
Should the Apple iPhone lower its price?

Should the Apple iPhone lower its price?

Should the Apple iPhone lower its price? Tom Dougherty, CEO – Stealing Share 9 April 2014 The price of the Apple iPhone is fine where it is Funny, I just read an interesting article about the smartphone market. The author posited that the smartphone market was...
Are Apples (iPhone) and Oranges (Android) interchangeable?

Are Apples (iPhone) and Oranges (Android) interchangeable?

Are Apples (iPhone) and Oranges (Android) interchangeable? Tom Dougherty, CEO – Stealing Share 2 December 2010 No, not in the most important way There seems to be an Apples (iPhone) vs Oranges (Android) tug of war in the media these days as they consider the...
Are mobile apps like Foursquare the golden fleece for marketers?

Are mobile apps like Foursquare the golden fleece for marketers?

Are mobile apps like Foursquare the golden fleece for marketers? Tom Dougherty, CEO – Stealing Share 4 November 2010 In a word. No. I heard a story today about how some of the new smart mobile apps allow you to broadcast your location to others while using the...
Advertising not working? Is the answer mobile advertising?

Advertising not working? Is the answer mobile advertising?

Advertising not working? Is the answer mobile advertising? Tom Dougherty, CEO – Stealing Share 29 June 2009 By itself, no, it’s not the answer Let’s face it, advertising is not working as well as it used to. Much of the blame for this falls squarely on...