Electrolux as a modern idea. A Rebrand

Electrolux as a modern idea. A Rebrand

Electrolux Rebrands Tom Dougherty, CEO – Stealing Share 12 January 2016 Electrolux as a modern idea. A Rebrand The Electrolux Logo showed its age Electrolux is back in the news because Keith McLoughlin, CEO has resigned after the GE deal collapsed. They were in...
Is your coffee maker brand promise right?

Is your coffee maker brand promise right?

The Coffee Maker Is your coffee maker brand promise right? Small Kitchen Appliances and Coffee Makers The coffee maker branding problem. Sometimes, a company comes along that tries really hard to solidify its brand message in the respective marketplace. While we all...
Single cup coffee makers are taking over

Single cup coffee makers are taking over

Single cup coffee makers are taking over Tom Dougherty, CEO – Stealing Share 17 July 2013 And Keurig owns the category In the small kitchen appliance category, there has only been one winner of late: Single cup coffee makers. You all know what I’m talking about...