Rebranding ROI. CFO by the numbers.

Rebranding ROI. CFO by the numbers.

The ROI of Rebranding By Tom Dougherty Rebranding ROI. CFO by the numbers Rebranding ROI falls to the CFO. A CFO is usually tapped to be the catchall when it comes to corporate spending and finance. As the economy shrank, it was the job of the CFO to look for ways to...